Extend • March 2025

How to Make Your Returns More Profitable

As a retail business owner, you know returns damage your bottom line. The extent of that damage might surprise you. Narvar estimates that returns cost merchants as much as “$25 to $30 … per returned order with a $100 merchandise value.”

Extend • February 2025

Customer Self-Service: Today’s Best Practices, Metrics, and Impact on Gen Z Loyalty

Without effective customer self-service tools, your ecommerce business could lose more than a third of its Gen Z and millennial customers.

Extend • February 2025

Top 4 Shipping Issues Facing Merchants + Actionable Solutions to Them

Many shipping issues are out of your control. You can’t prevent carriers from raising their fuel surcharges, nor can you stop natural disasters from cutting off vital international shipping routes. But you can control the customer experience when these setbacks take place. Here are four of the most common shipping problems, and how you can turn them into opportunities for strengthening your relationship with customers.

Extend • January 2025

Manual Ecommerce Fraud Detection is Killing Your Growth — Learn How Automation Can Help

If you run an online store, the last thing you need is another drain on already-slim profit margins. Unfortunately, ecommerce fraud is compounding the impact of higher shipping, customer-acquisition, and digital-advertising costs.

Extend • December 2024

Retail Return Fraud: What It Is, and How to Balance Security With Customer Satisfaction

Combating fraudulent returns without alienating legitimate customers isn’t easy, especially as fraudsters’ methods become more sophisticated. But there’s good news — fraud-prevention techniques are getting more sophisticated, too. They protect your business while helping safeguard customer trust. And there are many techniques you can put into practice today.

Scout • October 2024

What is Retrieval Augmented Generation (RAG)?

Retrieval Augmented Generation (RAG) is an artificial intelligence framework that makes large language models (LLMs) more powerful by incorporating external knowledge sources.

Extend • October 2024

4 Major Customer Service Challenges Merchants Still Face + How to Deal With Them

Customer service challenges are marketing challenges. Marketing’s ultimate goal is to create lasting connections with your customer base. But it’s rare to forge these connections from quality products or services alone.

Scout • September 2024

What are Large Language Models (LLMs)?

In late 2022, a new generation of consumer-facing artificial intelligence models captivated users. Thanks to LLMs, they could query a vast library of digitized information — books, online articles, websites, and more — and receive immediate, hopefully accurate answers.

Pettable • September 2024

Study: Data Reveals True Cost of Pet Inclusive Housing

With the cost of living soaring across the United States, many pet owners seeking rentals find themselves at a crossroads.

As a pet owner, you face two options: Take on the added financial burden of paying a pet deposit and pet rent to keep your beloved animals. Or surrender your pets in exchange for lower costs.

Extend • September 2024

Grow Your Fashion Brand by Tackling These 4 Nagging Industry Challenges

Fashion-industry brands rise and fall based on how quickly they adapt to changing consumer behaviors and tastes. And while enough brands are rising to boost the industry’s top-line growth, major challenges are standing in the way of sustained expansion.

Extend • August 2024

How to Reduce Operational Costs in 6 Steps: A Guide for Today’s Merchants

Whether you run an ecommerce or brick-and-mortar store (or both), two priorities are inescapable: increase sales and reduce operating costs.

Extend • August 2024

Three Fitness Industry Trends + How Your Brand Can Face Them

From fitness clubs to home gyms, the fitness industry is growing and evolving rapidly, thanks mainly to Gen Z and Millennials.

Extend • July 2024

Why Enterprise Merchants Need Product and Shipping Protection to Build Brand Trust

Brand trust is the foundation of customer loyalty. But it’s getting harder to achieve, especially for enterprise merchants. Virtually all business executives understand the importance of brand trust. PwC surveyed 548 of them in early 2024 and learned that 93% agree: “building and maintaining trust improves the bottom line. ”In reality, there’s a huge gap between what these executives want and how their trust-building efforts are playing out in the market.

Extend • July 2024

“Is Shipping Protection Worth It?” Answering 6 Common Consumer Assumptions

It’s incredibly frustrating when high-value items (or any item) arrive damaged or don’t arrive at all. Many merchants now offer shipping protection to give you a convenient and affordable way to recover from these losses. But when you see the option to add shipping protection to your online shopping cart, it’s natural to do a cost-benefit analysis. Is it worth the modest extra fee?

Extend • May 2024

How Brands Can Stay Ahead of Beauty Industry Trends: 4 Challenges and Opportunities

To remain competitive in today’s global cosmetics market, brands must pay attention to these four key beauty industry trends. And while each trend has its own challenges, overcoming them is possible. Keep reading to learn how.

Extend • April 2024

How to Package a Product: Advanced Tips for Merchants

Thanks to rising costs and declining customer loyalty, it’s more difficult than ever to get a consistent yes to each of these questions. But with the tips in this guide, you’ll learn how to package a product more efficiently while improving the unboxing experience.

Extend • April 2024

What Explains High Shipping Costs? Root Causes and the Impact on Ecommerce

So as a head of ecommerce, once you understand why shipping costs have exploded, you’ll be in a better position to find the most effective ways to contain them. Here are the stakes and what you’re up against.

The Mindful Drinking Blog by Sunnyside • February 2024

What is Moderate Drinking and How Do I Get Started?

“Alcohol can make life more enjoyable. But alcohol isn’t essential to enjoying life.” If these 2 statements apply to you, there’s a good chance you have the mindset of a moderate drinker.

The Mindful Drinking Blog by Sunnyside • February 2024

Heavy Drinking: How to Recognize It and Cut Back

You might consider yourself a social drinker. But say you start reaching for a drink to manage stress, or when you have downtime. The drinks add up. Soon these extra drinks become a daily habit. Then your personal and professional lives start to suffer. You get the picture.

The Mindful Drinking Blog by Sunnyside • February 2024

Is Alcoholics Anonymous The Only Option For Drinking Less?

Today numerous treatment options help problem drinkers moderate consumption and live a healthier life. Many of these options were crafted by clinicians who saw that A.A. didn’t work for everyone. But which is right for you? Keep reading to find out.

December 2023

How Maker Wine’s “Stealth” SEO helped them take on White Claw

Guess who ranks first in Google Search for keywords like “White Claw carb.” Hint: It’s not White Claw. Learn how Maker Wine’s “stealth” SEO sets its content strategy apart.

November 2023

Why Wine Folly Dominates Organic SEO: A Content Teardown

Wine Folly dominates Google Search for many wine-related seed keywords. Here’s how they did it.

Sunnyside • November 2023

Bored Drinking: How to Defend Against the Sneakiest Trigger

Everyone gets bored. The solution is some form of stimulation, which can be healthy or potentially unhealthy.

Do you walk around the block and phone a friend? That’s healthy. Or walk to the refrigerator and grab a beer? Potentially unhealthy.

Extend • October 2023

What is My Attach Rate? Defining a Key Ecommerce Metric — and How to Increase It

Product launches can be risky and expensive, so you need a way to make sure new items are resonating with customers and generating revenue. That’s where your business’ attach rate comes in.